Monthly Archives: May 2017

I’ll Huff, and I’ll Puff: Do Brick and Mortar Businesses Need a Website?


Everyone knows the story of the three little pigs. And the big bad wolf. The pig with the brick and mortar won out. Unfortunately, since James Orchard Halliwell published the old nursery rhyme in Popular Rhymes and Nursery Tales (1849), brick and mortar no longer make for the safe, solid business environment it once was. At least, not all of it. So the question we often here is, “do brick and mortar businesses need a website?”  Read on and you decide.   E-commerce is set to grow

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SEO Metrics and Web Analysis. Is It Working?

How can SEO help you business

  Let’s get under the hood again and take a good look at SEO metrics. ‘Metrics’ simply means ‘measurements’. If you’re looking to leverage search rankings to raise your business profile, you’re going to kick off by establishing a baseline which will enable you to judge how successful your optimization efforts are over time. We’ll take you through the most important metrics and show you how to tinker under the hood of your website without blowing a gasket and getting covered in oil.   Rank checking First

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Social Marketing: Leveraging Social Media’s Cornucopia-net

Social Marketing is a great way to grow your business.

I have a café. I need to get into social marketing. Where do I start? It’s true that there are a bunch of apparently dominant big names in social marketing. Facebook, Twitter, Pinterest, YouTube (which has been in Google’s hands for some time, don’t forget), and all the other usual suspects. But it’s a lot more granular than that. Each site does things a little differently (a good comparison is China’s WeChat versus Messenger, the former wins by a mile). What’s an Internet marketer to do?

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Word up: get into the lexicon with our brilliant SEO glossary 2017

SEO Glossary 2017

It’s like diving into a pool of alphabet soup in a wildlife refuge. SEO has spawned a mind-bending argot full of delicious words and phrases. SEO Glossary 2017! This list is by no means exhaustive, and I’m likely to add more terms as they gain currency, but it’s a reasonable starting point if you’re an SEO neophyte and you don’t want to keep asking ‘What’s that?’ in marketing strategy meetings.

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In the Beginning was the Web: Basic SEO Tactics for Brick & Mortar Businesses.

SEO Tactics for Brick and Mortar Businesses

I was going to call this post ‘SEO for dummies’, but then I stopped myself because if you’re reading this, you’re not a dummy. You’re just the opposite. You’re looking for the basic SEO tactics for brick & mortar business and you’ve found it here! You’re clever. You have your own business – Probably a brick & Mortar company. You’re an entrepreneur. You’re looking for the basic SEO tactics for brick & mortar business and you’ve found it here!

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Skin in the Game: Creating Your Own SEO Business

So you think you want to have Your Own SEO Business.  Well, so do a lot of other people, too!  Even worse, every one of your friends will know exactly how you should run the business.  After all, they know the Internet! Everybody’s an NFL Monday morning coach, right? Ask a Miami taxi driver what the Dolphins need to do to get to the play-offs. The resulting verbiage can be weighed at an Interstate weigh station. Taxi talk, however, is cheap. It’s what Adam Gase (The Dolphins’

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10 Tips on How to Choose the Right SEO Services For Your Business

How to choose the right SEO services for your business

So you’ve got the online part of your business up and running, your webmaster has built a slick, attractive site for you, and you’re aiming to generate a stack of eCommerce purchases followed by a merry trip to the bank. But wait! Your web marketing strategy director pokes her head round your office door and tells you that you need to buy some good SEO services for your business. But, how to choose the right SEO services for your business. That is the big question.

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SEO Quality is King: Google Stomped on ‘Black Hats’

SEO Quality is Important to Google

Every eCommerce entrepreneur out there frets over the same question: “how do I climb the Google search rankings and raise my company’s online ‘visibility’.” This article explains the importance of SEO Quality for search engine rank. Here at, we’d like to clear a couple of issues up right away: first, there are no shortcuts to a high ranking, and second, if you’re in eCommerce, Google is really the only search engine that matters.

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