Author Archives: John Clamp

Bitcoin and cryptocurrencies: an update

Bitcoin accepted here

Cryptocurrencies: a caveat and an update In this update to his recent post on Bitcoin and cryptocurrencies, John Clamp argues that it’s too early by far to rule out a sea change in finance resulting from blockchain technology. That having been said, the horizon is not without its cloudy quadrants. Critics abound When it comes to fundamental ‘memes’ such as money many observers scoff at Johnny-come-lately pretenders to the throne. That’s not surprising. After all, it’s not like governments and central banks aren’t pushing back, and while

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Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business

Google Analytics primer from seorw.com

A Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business Change is the only constant Okay folks, this year there have been a number of changes in the way you as a business owner can access and analyze data analytics for your website. Here, we’re going to give you a bit of a Google analytics primer, but like with any good Web-related thingy, this post has add-ons. We’ll explain how to combine Google Analytics with Google AdWords to generate more traffic

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Data protection and the GDPR: the expert debate

Data protection: the biometric approach

Data protection and the GDPR: What are experts saying about it? SEO, legal, and academic experts are right up in the GDPR. And it’s scary stuff. That’s right. When it comes to data security, the protection of the data your customers have handed over to you (even when they haven’t realized that’s what they’re doing), it’s not only SEO experts who are analyzing and discussing the General Data Protection Regulation (GDPR). There are a whole bunch of lawyers, too, and academics. But first, let’s refresh ourselves about

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Fresh meat: check out our updated SEO Glossary 2017

SEO Glossary 2017 update

Still learning the SEO language? Get into our SEO Glossary 2017, which we’ve just updated to include new Google algorithm activity, and in which we invent our own name for a key update inappropriately called ‘Possum’. There’s also a new picture of a black hat. Our aim is to assemble the most entertaining glossary of SEO geek-speak that you’ll find anywhere on the Web. That means, of course, that it’s written in our own inimitable style…. Check it out at the link and enjoy the experience.

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SMEs, Bitcoin, cryptocurrencies, and the future of money

Are Bitcoins the future of money?

SMEs, ‘cryptos’, Bitcoin, and the future of money – why you should be thinking about it now.  By John Clamp.  Yes, we’re going to be talking about Bitcoin, cryptos, and all that jazz.  Tech Cache author Joe Albano has called Bitcoin ‘the Napster of digital currency’ (an initial product soon to be superseded). Sir Howard Davies, chairman of the Royal Bank of Scotland, referenced Dante’s Inferno when talking about it (‘Abandon hope all ye who enter here’). Nobel laureate economist Joseph Stiglitz has called for Bitcoin to

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Dental SEO: how to get your dentist office to rank higher on Google

Dental SEO can grow your Dentist Office

How can dental SEO enhance your clinic business?   By John Clamp.  Dentists are a key part of the medical establishment in the U.S. They’re in a highly competitive environment. Dentists and their clinics have to get out there and pull in new clients. Dental clinics who take advantage of SEO (search engine optimization) use a range of techniques which can help dentists win new business – and keep it. Dental SEO is an extra tool for your instrument tray, right next to the drills and contra-angled

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The European Commission v. the Equifax Breach

The EU's GDPR responds to the Equifax Breach

By John Clamp.  Once more there’s a breach; this time an Equifax Breach. Another day, another security disaster at another major data controller. Hackers who gained access to the network of credit agency Equifax walked away with the social security details of 143 million Americans. That’s almost half the entire population of the United States. 400,000 Britons and 100,000 Canadians also had details, including bank account numbers, stolen. Here at Seorw.com we thought we’d do a thought experiment on the Equifax breach. We’ll look at the possible

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Five ways to prepare for the GDPR

Prepare for the GDPR before it's too late

Five ways to prepare your business website for the new Euro-regulations on data protection Euro-what? It’s the GDPR we’re talking about here. The General Data Protection Regulation of the European Union. The legislation has been enacted in the European Parliament in Strasbourg, and the Regulation comes into force next year, in May.  Believe it or not, you must prepare for the GDPR or you’ll put your business at risk. You may not know it yet, but if you have a website and have any dealings with European

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