Author Archives: Bill Livingston

5 Juicy WordPress SEO Tips for Beginners

The Platform WordPress is used to create great-looking websites by most designers, developers, and businesses small and large. But did you know that you can work search engine optimization (SEO) into the site design phase?  See if these 5 WordPress SEO tips help you.  I’ll bet they will!   Working SEO into WordPress design means you can start heading up the search engine rankings as soon as your site goes live. It also means you could save yourself hard cash if you ever hire a professional SEO

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SEORW’s Essential WordPress Plugins for 2017

essential wordpress plugins 2017

Plugins: more WordPress power at your elbow What on earth are ‘plug-ins’? A plug-in, or ‘plugin’, depending on how good your spelling is, is software that adds functionality of some kind to your WordPress database. Plug-ins are designed to target specific aspects of WordPress functionality, such as load speeds and the compression of large files such as pictures. Below is a list of essential WordPress plugins we consider too important to have on your site in 2017.   Plugins developed because, while WordPress has lots of tools

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The EU General Data Protection Regulation: T Minus 10 months and counting….

At 260 pages, the European Union’s General Data Protection Regulation isn’t as chunky as some EU law, but when it ‘goes live’ in May 2018 it’ll mark a watershed in information security and data protection law. You may not think it applies to you, but it almost certainly will, and that opens SMEs and e-commerce to fines and other penalties that in some cases they may not survive.   Here at www.seorw.com, we’ve read the law in full. Here are our key takeaways:   Time to bone

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Building Your Own Awesome Brick and Mortar Website Part II: What is WordPress?

WordPress for your Brick and Mortar Business Website

Do you know Jack? What is WordPress?? We’ve done the why in our previous article about whether your brick and mortar business really needs a website, now for the how. If you’re a neophyte and don’t know jack about how to build a website or are asking yourself “what is WordPress anyway,” this post is for you. I’m going to pretend I don’t know jack too, so let’s go through the process. We’ll get some help from the Earl of Leicester, aka John ‘Ranners’ Ranby, ace WordPress

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I’ll Huff, and I’ll Puff: Do Brick and Mortar Businesses Need a Website?

Does-my-brick-and-mortar-business-need-a-website

Everyone knows the story of the three little pigs. And the big bad wolf. The pig with the brick and mortar won out. Unfortunately, since James Orchard Halliwell published the old nursery rhyme in Popular Rhymes and Nursery Tales (1849), brick and mortar no longer make for the safe, solid business environment it once was. At least, not all of it. So the question we often here is, “do brick and mortar businesses need a website?”  Read on and you decide.   E-commerce is set to grow

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SEO Metrics and Web Analysis. Is It Working?

How can SEO help you business

  Let’s get under the hood again and take a good look at SEO metrics. ‘Metrics’ simply means ‘measurements’. If you’re looking to leverage search rankings to raise your business profile, you’re going to kick off by establishing a baseline which will enable you to judge how successful your optimization efforts are over time. We’ll take you through the most important metrics and show you how to tinker under the hood of your website without blowing a gasket and getting covered in oil.   Rank checking First

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Social Marketing: Leveraging Social Media’s Cornucopia-net

Social Marketing is a great way to grow your business.

I have a café. I need to get into social marketing. Where do I start? It’s true that there are a bunch of apparently dominant big names in social marketing. Facebook, Twitter, Pinterest, YouTube (which has been in Google’s hands for some time, don’t forget), and all the other usual suspects. But it’s a lot more granular than that. Each site does things a little differently (a good comparison is China’s WeChat versus Messenger, the former wins by a mile). What’s an Internet marketer to do?

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Word up: get into the lexicon with our brilliant SEO glossary 2017

SEO Glossary 2017

It’s like diving into a pool of alphabet soup in a wildlife refuge. SEO has spawned a mind-bending argot full of delicious words and phrases. SEO Glossary 2017! This list is by no means exhaustive, and I’m likely to add more terms as they gain currency, but it’s a reasonable starting point if you’re an SEO neophyte and you don’t want to keep asking ‘What’s that?’ in marketing strategy meetings.

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In the Beginning was the Web: Basic SEO Tactics for Brick & Mortar Businesses.

SEO Tactics for Brick and Mortar Businesses

I was going to call this post ‘SEO for dummies’, but then I stopped myself because if you’re reading this, you’re not a dummy. You’re just the opposite. You’re looking for the basic SEO tactics for brick & mortar business and you’ve found it here! You’re clever. You have your own business – Probably a brick & Mortar company. You’re an entrepreneur. You’re looking for the basic SEO tactics for brick & mortar business and you’ve found it here!

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