Category Archives: Getting Started

Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business

Google Analytics primer from seorw.com

A Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business Change is the only constant Okay folks, this year there have been a number of changes in the way you as a business owner can access and analyze data analytics for your website. Here, we’re going to give you a bit of a Google analytics primer, but like with any good Web-related thingy, this post has add-ons. We’ll explain how to combine Google Analytics with Google AdWords to generate more traffic

More info

Fresh meat: check out our updated SEO Glossary 2017

SEO Glossary 2017 update

Still learning the SEO language? Get into our SEO Glossary 2017, which we’ve just updated to include new Google algorithm activity, and in which we invent our own name for a key update inappropriately called ‘Possum’. There’s also a new picture of a black hat. Our aim is to assemble the most entertaining glossary of SEO geek-speak that you’ll find anywhere on the Web. That means, of course, that it’s written in our own inimitable style…. Check it out at the link and enjoy the experience.

More info

SMEs, Bitcoin, cryptocurrencies, and the future of money

Are Bitcoins the future of money?

SMEs, ‘cryptos’, Bitcoin, and the future of money – why you should be thinking about it now.  By John Clamp.  Yes, we’re going to be talking about Bitcoin, cryptos, and all that jazz.  Tech Cache author Joe Albano has called Bitcoin ‘the Napster of digital currency’ (an initial product soon to be superseded). Sir Howard Davies, chairman of the Royal Bank of Scotland, referenced Dante’s Inferno when talking about it (‘Abandon hope all ye who enter here’). Nobel laureate economist Joseph Stiglitz has called for Bitcoin to

More info

5 Juicy WordPress SEO Tips for Beginners

The Platform WordPress is used to create great-looking websites by most designers, developers, and businesses small and large. But did you know that you can work search engine optimization (SEO) into the site design phase?  See if these 5 WordPress SEO tips help you.  I’ll bet they will!   Working SEO into WordPress design means you can start heading up the search engine rankings as soon as your site goes live. It also means you could save yourself hard cash if you ever hire a professional SEO

More info

SEORW’s Essential WordPress Plugins for 2017

essential wordpress plugins 2017

Plugins: more WordPress power at your elbow What on earth are ‘plug-ins’? A plug-in, or ‘plugin’, depending on how good your spelling is, is software that adds functionality of some kind to your WordPress database. Plug-ins are designed to target specific aspects of WordPress functionality, such as load speeds and the compression of large files such as pictures. Below is a list of essential WordPress plugins we consider too important to have on your site in 2017.   Plugins developed because, while WordPress has lots of tools

More info

Building Your Own Awesome Brick and Mortar Website Part II: What is WordPress?

WordPress for your Brick and Mortar Business Website

Do you know Jack? What is WordPress?? We’ve done the why in our previous article about whether your brick and mortar business really needs a website, now for the how. If you’re a neophyte and don’t know jack about how to build a website or are asking yourself “what is WordPress anyway,” this post is for you. I’m going to pretend I don’t know jack too, so let’s go through the process. We’ll get some help from the Earl of Leicester, aka John ‘Ranners’ Ranby, ace WordPress

More info

I’ll Huff, and I’ll Puff: Do Brick and Mortar Businesses Need a Website?

Does-my-brick-and-mortar-business-need-a-website

Everyone knows the story of the three little pigs. And the big bad wolf. The pig with the brick and mortar won out. Unfortunately, since James Orchard Halliwell published the old nursery rhyme in Popular Rhymes and Nursery Tales (1849), brick and mortar no longer make for the safe, solid business environment it once was. At least, not all of it. So the question we often here is, “do brick and mortar businesses need a website?”  Read on and you decide.   E-commerce is set to grow

More info

Word up: get into the lexicon with our brilliant SEO glossary 2017

SEO Glossary 2017

It’s like diving into a pool of alphabet soup in a wildlife refuge. SEO has spawned a mind-bending argot full of delicious words and phrases. SEO Glossary 2017! This list is by no means exhaustive, and I’m likely to add more terms as they gain currency, but it’s a reasonable starting point if you’re an SEO neophyte and you don’t want to keep asking ‘What’s that?’ in marketing strategy meetings.

More info

In the Beginning was the Web: Basic SEO Tactics for Brick & Mortar Businesses.

SEO Tactics for Brick and Mortar Businesses

I was going to call this post ‘SEO for dummies’, but then I stopped myself because if you’re reading this, you’re not a dummy. You’re just the opposite. You’re looking for the basic SEO tactics for brick & mortar business and you’ve found it here! You’re clever. You have your own business – Probably a brick & Mortar company. You’re an entrepreneur. You’re looking for the basic SEO tactics for brick & mortar business and you’ve found it here!

More info