Category Archives: Tips & Techniques

Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business

Google Analytics primer from seorw.com

A Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business Change is the only constant Okay folks, this year there have been a number of changes in the way you as a business owner can access and analyze data analytics for your website. Here, we’re going to give you a bit of a Google analytics primer, but like with any good Web-related thingy, this post has add-ons. We’ll explain how to combine Google Analytics with Google AdWords to generate more traffic

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Data protection and the GDPR: the expert debate

Data protection: the biometric approach

Data protection and the GDPR: What are experts saying about it? SEO, legal, and academic experts are right up in the GDPR. And it’s scary stuff. That’s right. When it comes to data security, the protection of the data your customers have handed over to you (even when they haven’t realized that’s what they’re doing), it’s not only SEO experts who are analyzing and discussing the General Data Protection Regulation (GDPR). There are a whole bunch of lawyers, too, and academics. But first, let’s refresh ourselves about

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Fresh meat: check out our updated SEO Glossary 2017

SEO Glossary 2017 update

Still learning the SEO language? Get into our SEO Glossary 2017, which we’ve just updated to include new Google algorithm activity, and in which we invent our own name for a key update inappropriately called ‘Possum’. There’s also a new picture of a black hat. Our aim is to assemble the most entertaining glossary of SEO geek-speak that you’ll find anywhere on the Web. That means, of course, that it’s written in our own inimitable style…. Check it out at the link and enjoy the experience.

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SMEs, Bitcoin, cryptocurrencies, and the future of money

Are Bitcoins the future of money?

SMEs, ‘cryptos’, Bitcoin, and the future of money – why you should be thinking about it now.  By John Clamp.  Yes, we’re going to be talking about Bitcoin, cryptos, and all that jazz.  Tech Cache author Joe Albano has called Bitcoin ‘the Napster of digital currency’ (an initial product soon to be superseded). Sir Howard Davies, chairman of the Royal Bank of Scotland, referenced Dante’s Inferno when talking about it (‘Abandon hope all ye who enter here’). Nobel laureate economist Joseph Stiglitz has called for Bitcoin to

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Dental SEO: how to get your dentist office to rank higher on Google

Dental SEO can grow your Dentist Office

How can dental SEO enhance your clinic business?   By John Clamp.  Dentists are a key part of the medical establishment in the U.S. They’re in a highly competitive environment. Dentists and their clinics have to get out there and pull in new clients. Dental clinics who take advantage of SEO (search engine optimization) use a range of techniques which can help dentists win new business – and keep it. Dental SEO is an extra tool for your instrument tray, right next to the drills and contra-angled

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Five ways to prepare for the GDPR

Prepare for the GDPR before it's too late

Five ways to prepare your business website for the new Euro-regulations on data protection Euro-what? It’s the GDPR we’re talking about here. The General Data Protection Regulation of the European Union. The legislation has been enacted in the European Parliament in Strasbourg, and the Regulation comes into force next year, in May.  Believe it or not, you must prepare for the GDPR or you’ll put your business at risk. You may not know it yet, but if you have a website and have any dealings with European

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5 Juicy WordPress SEO Tips for Beginners

The Platform WordPress is used to create great-looking websites by most designers, developers, and businesses small and large. But did you know that you can work search engine optimization (SEO) into the site design phase?  See if these 5 WordPress SEO tips help you.  I’ll bet they will!   Working SEO into WordPress design means you can start heading up the search engine rankings as soon as your site goes live. It also means you could save yourself hard cash if you ever hire a professional SEO

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The EU General Data Protection Regulation: T Minus 10 months and counting….

At 260 pages, the European Union’s General Data Protection Regulation isn’t as chunky as some EU law, but when it ‘goes live’ in May 2018 it’ll mark a watershed in information security and data protection law. You may not think it applies to you, but it almost certainly will, and that opens SMEs and e-commerce to fines and other penalties that in some cases they may not survive.   Here at www.seorw.com, we’ve read the law in full. Here are our key takeaways:   Time to bone

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Building Your Own Awesome Brick and Mortar Website Part II: What is WordPress?

WordPress for your Brick and Mortar Business Website

Do you know Jack? What is WordPress?? We’ve done the why in our previous article about whether your brick and mortar business really needs a website, now for the how. If you’re a neophyte and don’t know jack about how to build a website or are asking yourself “what is WordPress anyway,” this post is for you. I’m going to pretend I don’t know jack too, so let’s go through the process. We’ll get some help from the Earl of Leicester, aka John ‘Ranners’ Ranby, ace WordPress

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SEO Metrics and Web Analysis. Is It Working?

How can SEO help you business

  Let’s get under the hood again and take a good look at SEO metrics. ‘Metrics’ simply means ‘measurements’. If you’re looking to leverage search rankings to raise your business profile, you’re going to kick off by establishing a baseline which will enable you to judge how successful your optimization efforts are over time. We’ll take you through the most important metrics and show you how to tinker under the hood of your website without blowing a gasket and getting covered in oil.   Rank checking First

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