Category Archives: Enhancements

Data protection and the GDPR: the expert debate

Data protection: the biometric approach

Data protection and the GDPR: What are experts saying about it? SEO, legal, and academic experts are right up in the GDPR. And it’s scary stuff. That’s right. When it comes to data security, the protection of the data your customers have handed over to you (even when they haven’t realized that’s what they’re doing), it’s not only SEO experts who are analyzing and discussing the General Data Protection Regulation (GDPR). There are a whole bunch of lawyers, too, and academics. But first, let’s refresh ourselves about

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SEORW’s Essential WordPress Plugins for 2017

essential wordpress plugins 2017

Plugins: more WordPress power at your elbow What on earth are ‘plug-ins’? A plug-in, or ‘plugin’, depending on how good your spelling is, is software that adds functionality of some kind to your WordPress database. Plug-ins are designed to target specific aspects of WordPress functionality, such as load speeds and the compression of large files such as pictures. Below is a list of essential WordPress plugins we consider too important to have on your site in 2017.   Plugins developed because, while WordPress has lots of tools

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The EU General Data Protection Regulation: T Minus 10 months and counting….

At 260 pages, the European Union’s General Data Protection Regulation isn’t as chunky as some EU law, but when it ‘goes live’ in May 2018 it’ll mark a watershed in information security and data protection law. You may not think it applies to you, but it almost certainly will, and that opens SMEs and e-commerce to fines and other penalties that in some cases they may not survive.   Here at www.seorw.com, we’ve read the law in full. Here are our key takeaways:   Time to bone

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I’ll Huff, and I’ll Puff: Do Brick and Mortar Businesses Need a Website?

Does-my-brick-and-mortar-business-need-a-website

Everyone knows the story of the three little pigs. And the big bad wolf. The pig with the brick and mortar won out. Unfortunately, since James Orchard Halliwell published the old nursery rhyme in Popular Rhymes and Nursery Tales (1849), brick and mortar no longer make for the safe, solid business environment it once was. At least, not all of it. So the question we often here is, “do brick and mortar businesses need a website?”  Read on and you decide.   E-commerce is set to grow

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Social Marketing: Leveraging Social Media’s Cornucopia-net

Social Marketing is a great way to grow your business.

I have a café. I need to get into social marketing. Where do I start? It’s true that there are a bunch of apparently dominant big names in social marketing. Facebook, Twitter, Pinterest, YouTube (which has been in Google’s hands for some time, don’t forget), and all the other usual suspects. But it’s a lot more granular than that. Each site does things a little differently (a good comparison is China’s WeChat versus Messenger, the former wins by a mile). What’s an Internet marketer to do?

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Skin in the Game: Creating Your Own SEO Business

So you think you want to have Your Own SEO Business.  Well, so do a lot of other people, too!  Even worse, every one of your friends will know exactly how you should run the business.  After all, they know the Internet! Everybody’s an NFL Monday morning coach, right? Ask a Miami taxi driver what the Dolphins need to do to get to the play-offs. The resulting verbiage can be weighed at an Interstate weigh station. Taxi talk, however, is cheap. It’s what Adam Gase (The Dolphins’

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10 Tips on How to Choose the Right SEO Services For Your Business

How to choose the right SEO services for your business

So you’ve got the online part of your business up and running, your webmaster has built a slick, attractive site for you, and you’re aiming to generate a stack of eCommerce purchases followed by a merry trip to the bank. But wait! Your web marketing strategy director pokes her head round your office door and tells you that you need to buy some good SEO services for your business. But, how to choose the right SEO services for your business. That is the big question.

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