Category Archives: Tools

Bitcoin and cryptocurrencies: an update

Bitcoin accepted here

Cryptocurrencies: a caveat and an update In this update to his recent post on Bitcoin and cryptocurrencies, John Clamp argues that it’s too early by far to rule out a sea change in finance resulting from blockchain technology. That having been said, the horizon is not without its cloudy quadrants. Critics abound When it comes to fundamental ‘memes’ such as money many observers scoff at Johnny-come-lately pretenders to the throne. That’s not surprising. After all, it’s not like governments and central banks aren’t pushing back, and while

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Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business

Google Analytics primer from seorw.com

A Google Analytics primer: here’s how to combine Google Analytics and AdWords to optimize your business Change is the only constant Okay folks, this year there have been a number of changes in the way you as a business owner can access and analyze data analytics for your website. Here, we’re going to give you a bit of a Google analytics primer, but like with any good Web-related thingy, this post has add-ons. We’ll explain how to combine Google Analytics with Google AdWords to generate more traffic

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Building Your Own Awesome Brick and Mortar Website Part II: What is WordPress?

WordPress for your Brick and Mortar Business Website

Do you know Jack? What is WordPress?? We’ve done the why in our previous article about whether your brick and mortar business really needs a website, now for the how. If you’re a neophyte and don’t know jack about how to build a website or are asking yourself “what is WordPress anyway,” this post is for you. I’m going to pretend I don’t know jack too, so let’s go through the process. We’ll get some help from the Earl of Leicester, aka John ‘Ranners’ Ranby, ace WordPress

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SEO Metrics and Web Analysis. Is It Working?

How can SEO help you business

  Let’s get under the hood again and take a good look at SEO metrics. ‘Metrics’ simply means ‘measurements’. If you’re looking to leverage search rankings to raise your business profile, you’re going to kick off by establishing a baseline which will enable you to judge how successful your optimization efforts are over time. We’ll take you through the most important metrics and show you how to tinker under the hood of your website without blowing a gasket and getting covered in oil.   Rank checking First

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